Within the fashion industry, women are often underserved despite comprising nearly 50% of shoppers in North America. Brands can't rely on a small subset of customers to purchase their clothing and instead need to create products for various body types and different lifestyles. Read more about which activewear brands are designing for plus-size models, moms from military families and cycling enthusiasts.

Frankie Stewart

Frankie Stewart is the founder and creative director of Joga, an online activewear brand that creates stylish, functional workout clothes for women. Frankie has a background in fashion design and her own personal experience as a fitness enthusiast, so she knows just what women need when it comes to workout wear.

Joga's clothing is designed to flatter the female body and make working out as comfortable as possible. The fabrics are high quality and the styles are trendy yet practical. Frankie is always coming up with new ideas to keep Joga's designs fresh, and she enjoys working with her team to bring those ideas to life.

When she's not busy running Joga, Frankie can be found spending time with her husband and young son or working out herself. She is passionate about living a healthy, active lifestyle and loves being able to help other women do the same through her work at Joga.

Colten Webster

Colten Webster is the co-founder and CEO of Strut This, an LA-based athleisure brand for women. A former professional dancer, Colten saw a need for stylish and functional workout clothes that could take women from the gym to the street. With a mission to empower women to feel their best, Strut This offers a range of fashionable and affordable activewear that flatters all body types.

In just three years, Strut This has become a favorite among celebrities and everyday women alike. In addition to being featured in magazines like Vogue, Harper’s Bazaar, and Elle, the brand has also been worn by some of Hollywood’s most popular actresses, including Jessica Alba, Reese Witherspoon, Jennifer Lopez, and Blake Lively.

With a commitment to quality and customer satisfaction, Strut This is quickly becoming one of the most popular activewear brands on the market. Thanks to Colten’s vision and passion for helping women feel their best, Strut This is changing the way women think about fashion and fitness.

Brooke Logan

Brooke Logan is the Co-Founder and Chief Creative Officer of Lululemon. She is responsible for the overall design and aesthetic of the brand. Her vision has made Lululemon a leader in the activewear industry.

Logan has over 20 years of experience in the fashion industry. She has worked as a designer for brands such as Nike, Gap, and Old Navy. She has also been a creative director for several advertising agencies.

Logan is a graduate of the Parsons School of Design. She currently resides in Vancouver with her husband and two young daughters.

Dimitra Giannakopoulos

Dimitra Giannakopoulos is the Co-Founder and Head of Design of Outland Denim, an Australian denim label that is committed to sustainability. Dimitra has been designing jeans for over 10 years, and her experience in the industry shows in the quality of Outland Denim's products. The brand sources its denim from Japanese mills that use traditional methods of production, and all of its garments are made in Australia.

Outland Denim is one of the few Activewear brands that can boast true sustainability. Dimitra Giannakopoulos and her team have set out to create a brand that minimizes its impact on the environment, and they have succeeded. All of Outland Denim's jeans are made from Japanese denim that is sourced from mills that use traditional methods of production. This means that there is very little water waste during the manufacturing process. Additionally, all of the brand's garments are made in Australia, which further reduces their carbon footprint.

The commitment to sustainability doesn't sacrifice style either. Under Dimitra's guidance, Outland Denim has created a range of stylish and well-fitting jeans. The brand offers a variety of washes and cuts to suit every taste, and its jeans have become a favorite among celebrities and fashion influencers. If you're looking for Activewear that you can feel good about wearing, look no further than Outland Denim.

Sarah Robinson

Sarah Robinson is the founder and CEO of Fabletics, an activewear brand that offers stylish, high-quality workout clothes for women. Sarah started the company in 2013 with the goal of making fashionable workout wear more accessible to women of all shapes and sizes.

Today, Fabletics has grown into a multimillion-dollar business with over 1 million members. The company offers a wide range of clothing, from leggings and sports bras to yoga pants and jackets. Fabletics prides itself on being size-inclusive, offering clothes in sizes 0-24.

Sarah is a passionate advocate for body positivity and inclusion. She has spoken out about the need for more diversity in the fashion industry, and she is dedicated to making Fabletics a brand that celebrates all women.

Victoria Roberts

Victoria Roberts is the founder of Fabletics, an activewear brand that offers stylish, high-quality workout clothes for women. Roberts is a former professional ballerina who has always been passionate about health and fitness. She launched Fabletics in 2013 with the goal of helping women feel confident and beautiful while working out.

Today, Fabletics has grown into a multimillion-dollar company with over 1 million members. The brand has been featured in magazines like Vogue, Harper’s Bazaar, and People. Roberts is also a mom of two and an advocate for body positivity. She recently launched a new line of swimwear called Fierce by Fabletics, which is designed to make all women feel fabulous in their own skin.

Lynzie Vest

Lynzie Vest is the co-founder and Creative Director of LVR, an activewear brand that provides stylish and functional workout gear for women. After years of being dissatisfied with the options available to her, Lynzie decided to create her own line of clothing that would fit the needs of real women.

LVR is all about empowering women to be their best selves, both in and out of the gym. The brand offers a range of products, from sports bras and leggings to cute athleisure wear that can be worn both during and after your workout.

In addition to being a talented designer, Lynzie is also an avid runner and fitness enthusiast. She uses her personal experience to inform the design process and create products that she knows will help women reach their fitness goals.

Whether you’re just starting your fitness journey or are an experienced athlete, Lynzie Vest and LVR have something to help you look and feel your best. Check out their website today to see the latest collections!

Mallory Bailey

Mallory Bailey is the Co-Founder and Creative Director of Carbon38, an activewear brand that caters to the modern woman. Mallory's unique vision has helped to create a brand that celebrates strong, beautiful women of all shapes and sizes.

Born and raised in Los Angeles, Mallory was always driven by her creative side. After studying fashion design at Otis College of Art and Design, she worked as a stylist and buyer for some of LA's hottest boutiques. It was through her work in a fashion that she met her future business partner, Katie Hovland.

Together, Katie and Mallory launched Carbon38 in 2013 with the goal of creating fashionable, functional activewear for the modern woman. Today, the brand offers a wide range of stylish workout clothes and accessories, all designed to help women feel their best while they sweat.

Regan Heinze

As the founder and creative director of Heinze, Regan Heinze is constantly on the move. From early-morning workouts to late-night brainstorming sessions, she knows a thing or two about being active. And her line of workout clothes, Heinze, is designed to keep up with her.

Heinze was founded in 2015 with the goal of creating fashionable and functional workout wear. The line includes everything from sports bras and leggings to hoodies and jackets. And no matter what you’re looking for, Heinze has something that will fit your style.

But it’s not just about the clothes. Heinze is also all about empowering women. The brand’s mission is to help women feel strong, confident, and beautiful – both inside and out. And that’s something we can all get behind.

Cayden Olson

Cayden Olson is the co-founder and CEO of Out sporty, an activewear brand for women. She started the company in 2016 with the goal of creating a line of clothing that would be both stylish and functional for women who lead active lifestyles.

Since its launch, Out Sporty has become a popular choice for women who want to look good while working out or running errands. The brand offers a range of items, from sports bras and leggings to jackets and pants. All of the pieces are designed with comfort and style in mind.

Cayden is a firm believer in the power of exercise to improve one’s overall health and well-being. She is an avid runner herself and often uses her personal experiences to inform the designs of Out Sporty’s products. Under her leadership, the company has become a go-to source for stylish and practical activewear for women.

Laura Beauchamp

  1. Laura Beauchamp is the founder and CEO of Athleta, an athletic apparel company for women. She is a former professional swimmer who competed in the 2000 Olympic Games.
  2. Laura started Athleta in 1998 with the goal of creating stylish, functional and flattering fitness apparel for women. Today, Athleta is a leading activewear brand with over 150 stores nationwide.
  3. Laura is passionate about helping women live healthier and more active lives. Under her leadership, Athleta has become a powerful force for good, donating over $5 million to girls' sports programs through its Power of She campaign.
  4. In addition to her work at Athleta, Laura serves on the boards of several non-profit organizations dedicated to empowering women and girls, including Girl Scouts of the USA and Women's Sports Foundation.


These are just 11 of the many fabulous activewear brands out there that are helping women look and feel their best while they work out. With so many great options to choose from, there's no excuse not to get out there and start moving your body! So, what are you waiting for? Get up, get dressed, and get sweating!